In light of the recent earthquake in Haiti, a collaboration of famous musicians created a new rendition of Michael Jackson and Lionel Richey’s We Are the World. Artists such as Jennifer Hudson, Josh Groban, Miley Cyrus, and Lil Wayne were a part of this project. The song is being sold on iTunes and all of the proceeds are going towards the reconstruction of Haiti. With so much damage done to the country of Haiti, it is a miracle that so many different organizations are willing to help in any capacity that they can. It is amazing that with today’s technology, we can help those in need by simply buying a song on iTunes. These celebrities hold more power than they will ever realize. Their ability to reach out to the rest of the world and make a difference is one of the most influential parts of their jobs. I hope that everyone finds a way in their hearts to help Haiti in whatever way they see fit.
Meeting a PR professional February 18, 2010
A couple of weeks ago, I spoke with a woman in the PR industry to try and get some advice from her and to learn more about her job. Brenda is the Director of Public Relations for the Tuomey Healthcare System. Tuomey is a very well-known hospital in my hometown. I did not disclose Brenda’s last name just in case she does not like her personal information on the web. Brenda made me realize how important it is to have plenty of writing experience. She said that there is not enough emphasis on writing in today’s PR industry. If you can write well, you are already one step ahead of the game. Because of my interview with Brenda, I am challenging myself to write more using any outlet that I can. Here are some of the questions I asked Brenda along with her responses.
1. What exactly do you do at Tuomey?
I am the spokesperson for the
organization. I am in charge of all marketing and advertising. We
handle all of the press materials for the hospital. We design
billboards, TV spots, newspaper ads, brochures, etc., and we handle the
website as well.
2. How did you get started at Tuomey, as well as in PR? I actually
started in newspapers as a reporter. Did that for a few years, then
became a city editor, then when I started working at The Item, I
switched over to the marketing department and also did some sales.
Prior to working at Tuomey, I was the spokesperson and PR person for
Sumter School District Two. Marketing for the hospital sounded like a
great idea, so I sent in a resume, called our president & CEO
and the rest is history.
3. What is a typical day like for you? I don’t think there is such a
thing – which is what I like about the job. I could be writing articles
for our magazine, shooting video for TV, overseeing a photography shoot,
dealing with the media on a crisis, working with our creative folks on
updating the web or working with a variety of departments on special
4. What stakeholders do you work with? The medical staff, the employees,
the community, senior management – just about everyone!
5. What are the pros and cons of your job? You know, I really cannot
think of any cons. I do have a great job. I guess that’s why I’ve been
here since December of 1997. The hours can be flexible if I need them
Ihave great folks to work with. We get to be creative and have fun and do
some really neat things! It’s a great job!
6. What advice do you have for someone that is interested in PR, but
does not really know where to begin? I would say get some writing
experience – anyway that you can!!! A good writer is so hard to find.
Go work at a newspaper for a while. I promise, it will pay off. That
daily grind will make you better. I promise!!
7. What is your actual job title at Tuomey? Director of Public Relations
8. What is one of your latest projects or tasks that you have had to do?
We’ve started a blog with our President & CEO, and that has been a great
experience for him and us. Getting him involved in Facebook, as well as
the whole hospital, has been very interesting. It’s the new way to
market, so we’re now out there on You Tube, Facebook, Twitter, etc.
It’s amazing now what you can do with your website, and that’s such a
great way to meet a whole new set of customers.
Is this PR? Uh oh Tiger! December 2, 2009
In recent news, Tiger Woods is accused of having an affair with another woman. Before this, everyone saw Tiger Woods as this perfect golfer, with a perfect family– wife and kids. This affair supposedly went on for over two years as well. http://latimesblogs.latimes.com/sports_blog/2009/12/tiger-woods-jaimee-grubbs-affair-voicemail-us-weekly-text.html This site states that Tiger has already apologized to the people of America and his family, but it is going to take a lot more than an apology to repair his reputation. Not only was this bad PR for Tiger Woods as a person but it is going to greatly affect all of the advertisements and companies that Tiger Woods represents. Most of these companies such as Gatorade and EA Sports valued his spotless image and thought that they could trust him to create great PR for their companies. Before this incident was discovered, this is exactly what Tiger Woods was doing. He was being used as a great PR tactic for these companies. People who saw that Tiger Woods drank gatorade or played video games, also wanted to drink gatorade and play video games. Now, Tiger will have to mend the relationships with his family as well as these companies. Most of his millions come from these advertisements, and he may very well lose this due to his affair. Tiger woods has definitely created bad PR for himself as well as everything that he represents.
During the 2009 VMA awards, Taylor Swift received an award, but not in the way that she would have wished. As she went up there to accept her award, Kanye West runs up to her,grabs her mic, and begins to talk about how Beyonce had one of the “best videos of all time” Poor Kanye obviously was not thinking when he did this for he ruined his reputation as well as the rap music industry’s reputation. Bad PR? Definitely.
In this split second, Kanye dug himself in a hole of a shame. This was definitely awful PR for Kanye West and his managers. After he said this, so many people and fans that respected Kanye West no longer did. Not only did he create bad PR for himself, but he also created bad PR for other rappers. Other rappers associated with Kanye, and even rappers that are not associated with Kanye probably have suffered consequences as well. When people saw how well Taylor Swift reacted and how poised she was throughout the entire situation, she gained a lot more credibility. She, on the other hand created good PR for herself and all of country music. She stayed calm and under control and basically showed Kanye that she was a better person than him and that she could take this obstacle and overcome it.
http://www.youtube.com/watch?v=VCD_4kmNQzM In this clip, Kanye tries to apologize and show his remorse, which is a step in the right direction, but he still has a long way to go. Sorry Mr. West, bad PR for you. Taylor Swift? The way she handled this definitely became great PR for her.
Last night, the annual Victoria’s Secret fashion show debuted on television. With Heidi Klum as the host, special guest stars Black Eyed Peas, and a new model revealed, the show was definitely successful. Was this show good PR for their company? Absolutely. Not only did they have the show but they had many commercials and information on their website reminding people to watch. On their website, www.victoriassecret.com the first thing that appeared prior to the show was a video clip showing clips of the models and talking about when the annual fashion show would be on. This in itself was good PR for the company. However, the event itself was great PR for Victoria’s Secret.
When men watched this show, they more than likely were drawn to the looks of the models. Because of this, these men may be more inclined to go out and buy Victoria Secret products for their wives. For women watching this fashion show, they more than likely would love to buy these products because maybe, just maybe, they will look as good in it as the models do. I know my roommates and I were watching, and we felt very motivated to try and look like those models. Of course, we will never look like these models, but we can buy their products and feel more like them. Overall, this fashion show is a great form of public relations for Victoria’s Secret. It appeals to men and women and is a highly respected company to everyone.
Is this PR? – Clemson University and Nike November 24, 2009
http://clemsontigers.cstv.com/sports/m-footbl/spec-rel/112309aae.html. Clemson University has shocked most of the nation towards the end of its football season. At the beginning, we thought we would once again be a mediocre team like we usually are. Now, we are 7-3 and are heading to the ACC title game for the first time ever. With this hype and new respect across the country for Clemson University’s football team, came much more attention from others. Because of their success, Nike has chose the Clemson football team as one of the eleven teams in the nation to debut these new jerseys–which Nikes says is the lightest uniform they have ever created.
Is this PR for Clemson or for Nike? In my opinion, this is great PR for both Clemson and Nike. When Nike creates their lightest uniforms yet and then chooses eleven top ranked teams to wear them before they are out for anyone, this is a great PR tactic for Nike. When elite football teams are seen in their uniforms, it will entice others to want these same jerseys when they hit the market. Now, when Clemson is seen wearing these, they are seen as an elite football team. These uniforms will separate them as elite and the public will recognize Clemson’s success. Clemson’s great season in itself has been awesome PR for the University in general, but the football team being known as part of an elite group helps out even more.
As this website says, http://www.youtube.com/watch?v=USpI6Jzl3No, putting the “public” back in Public Relations and realizing that focusing on important markets and influencers will have a far greater impact than trying to reach the masses with any one message or tool. In the presentation we watched, https://bb.clemson.edu/webapps/portal/frameset.jsp, it noted that three out of every four Americans uses social technology. Social technology, websites such as Facebook, Twitter, and blogging, are not used just for pleasure either. This slide also noted that about 75 percent of Americans use social networking for business as well. Because social media is being used in these business settings, employees will be faced with these styles of communication at some point– if they have not already. There was also a statistic given that “companies that communicate effectively are 4.5 times more likely to report high levels of employee engagement.” Social media allows for these employees to communicate more effectively, and when it is used, these employees will be more likely to actively engage in their organizations or companies.
For me, it is hard to imagine growing up in a world without social media, or having forms of social media without actively using it. Our generation is so wrapped up in these forms of social media that it would definitely become a challenge to go without it. It was even said in this slide that around 7 billion texts are sent every day. Even text messaging is a form of social media, that I am positive our generation would feel slighted if text messaging disappeared or if we were no longer allowed to use it.
“The key point here is that Social Media has yet to reveal its true impact. While many are defining its future, the majority of people around the world have yet to embrace it and participate. This means that it’s only going to become more pervasive and as such, become a critical factor in the success or failure of any business.”